Team USA Kicks Off Road To Tokyo, Presented By DeVry University, As Digital-First Program Celebrating The Athlete’s Personal Journey To The Olympic and Paralympic Games Tokyo 2020
COLORADO SPRINGS, Colo. — Today, Team USA announced details of Road to Tokyo, presented by DeVry University, as it celebrates 100 days to the Olympic Games Tokyo 2020 on April 14, followed by 100 days to the Paralympic Games Tokyo 2020 on May 16. Partners will reimagine Team USA Summer Fest - originally planned for 2020 as an interactive cross-country roadshow featuring activities and special moments with Team USA athletes - into a four-month journey across digital platforms that draws fans into the excitement of the Games as they follow U.S. Olympians, Paralympians and hopefuls through training and Trials, en route to the global stage this summer in Tokyo.
The program will bring to life more than 500 pieces of original Team USA content and 16 digital activations by presenting sponsor DeVry University and associate partners Reese’s, Samsung and United Airlines starting today. Centered on the personal stories and competitive success of these elite athletes, the digital content will illuminate the diversity and uniqueness of the people who make up Team USA. Content will live across Team USA’s digital platforms, with amplification on athletes’ social channels and partner channels.
“We worked together with our Partners to overcome the many challenges from this past year, seamlessly transforming a limited, in-person event series into an exciting, digital-first experience,” said Dave Mingey, Senior Vice President, Partnership Management and Activation at U.S. Olympic & Paralympic Properties. “We built robust, flexible marketing programs to showcase the power of Team USA. Now, fans everywhere will get to take part in our athletes’ inspiring journey to the Tokyo Games this summer.”
The Road to Tokyo program will bring fans deep behind the scenes on a digital storytelling journey with over 40 athletes as they learn more about the personal stories and experiences that make Team USA athletes who they are. Stories will range from a first-person look at day-of competition at Trials, to how athletes pack for Tokyo to learning what it takes to win at the Olympic and Paralympic Games. Athletes will create their own videos and blogs and participate in Q&As as Team USA shares competition footage and Games stats acrossTeam USA’s website, Facebook, Twitter, Instagram, TikTok and YouTube channels.
About Team USA
Team USA is the world’s largest and most diverse team of athletes from across the United States who compete at the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games. The United States Olympic & Paralympic Committee, founded in 1894, serves as the National Olympic Committee and National Paralympic Committee for the United States and is responsible for protecting, supporting and empowering Team USA athletes. For more information, visit TeamUSA.org.