AMP Categories	Category Definition
Aerospace / Defense	Commercial, industrial and military operations in outer space, along with other organizations related to national security
Airline	Airline and plane travel, inclusive of all air transportation
Alcohol	Alcoholic beverages produced via a fermentation process
Apparel - Footwear	Athletic shoes
Apparel - Lifestyle	Casual, everyday apparel (non-athletic apparel)
Apparel - Sporting Goods	Athletic apparel
Appliances	Kitchen and home appliances
Automotive / Mobility	Car manufacturer and partner dealers, plus other mobility equipment such as wheelchairs
Beauty – Hair Care / Color	Shampoos, conditioners, dyes and other hair products
Beauty – Shaving / Hair Management	Hair removal products such as razors and creams
Beauty – Skin Care	Skin and moisturizing products
Beer/Seltzers	Alcoholic beverages brewed from cereal grains, and carbonated water beverages
Bicycles	Sports, road, MTB, lightweight, mini-cycles, town and practical, velo taxis, children’s and child care bicycles
Broadcast / Media / Entertainment	Television broadcast networks and media distribution
Chemicals / Raw materials / Compounds	Materials science including the raw materials used to create packaging, infrastructure and consumer care materials
E-commerce	Online store connecting buyers and sellers of goods
Education	Schools, universities and platforms that accelerate learning and professional credentials
Employment / Career Services	Staffing and job placement assistance
Energy	The development and distribution of power, including electricity
Financial Services	Companies that provide access to financial products such as banking, financial advisors, wealth management, mutual funds, and other economic services
Fitness Equipment / Gyms	Exercise equipment and fitness centers
Food – Candy / Chocolate	Chocolate and sweets
Food – Cereal / Packaged Breakfast	Breakfast foods, including cereal and pre-packaged items
Food – Cookies / Crackers	Cookies, crackers and other snack products
Food – Dairy	Dairy foods inclusive of milk, cheese, yogurt and ice cream
Food – Fruit/Nut Bars	Snack and nutrition bars with fruit and/or nuts as the primary ingredient
Food – Fruit/Nut Spreads	Peanut and other nut butter, jelly and other spreads (alone and/or in packaged sandwiches)
Food – Packaged Coffee	At home coffee including ground coffee, concentrate and pods
Food – Pet Food	Pet food and treats
Food – Restaurant / Quick Service	Eateries that provide food and drink, including sit-down restaurants, take-out and fast food chains
Food – Salty Snacks	Salty snack food (non-sweet)
Health – Body Care	Soap, body wash, deodorant and other body care products
Health – Feminine Care	Tampons, pads and other feminine care products
Health – Oral Care	Toothpaste, mouthwash and other oral hygiene products
Health – Vitamins / Supplements / Cold / Digestion	Over the counter medicine, vitamins, supplements, and probiotics
Home Improvement	Retail stores that sell domestic hardware and lumber
Household – Air Fresheners	Air fresheners including sprays and home deodorizers
Household – Baby / Child Care	Diapers, wipes and other baby and child products
Household – Household / Janitorial Cleaners	Home cleaning products such as disinfectants and bleach products
Household – Laundry / Fabric Care	Laundry detergent, fabric sprays and other laundry and fabric products
Household – Paper Products	Toilet paper, paper towels and other paper products
Industrial	Large-scale business or manufacturing company
Insurance	Companies that provide policies to protect against loss
Insurance - Auto, Home, Life & Disability	Insurance policies that cover personal risks across car, homeowner/renter’s, life and disability insurance
Insurance - Health	Insurance policies that cover medical care
Medical Equipment	Manufacturer of machines for medical diagnostic purposes
Non-Alcoholic Beverages	Beverages such as soda, juice, sports drinks, coffee beverages, milk, bottled water and beverage bases
Payment	Credit/debit cards and all transfers of electronic funds
Pharmaceuticals & Medicine	Companies that research, develop and distribute treatments to diagnose, cure, treat or prevent disease
Pharmacy / Health Retail	Drugstores and other retailers that connect medical science with chemistry
Professional Services - Financial Corporate Tax / Management Accounting Services	Consultants that manage corporate finances, including taxes and accounting
Professional Services - IT Business Strategy / Systems Architecture	Consultants who advise on the model for the structure, behavior and network of a technical system
Professional Services - Management / Business Consulting	Management consultants hired to advise on corporate strategy
Professional Services - Sourcing / Procurement Consulting	Consultants who advise companies on their supply chain and the purchase of goods/materials
Retail	Stores that sell goods and services
Shipping / Logistics	Package delivery and supply chain management companies
Technology – AI / VR / Platforms	Hardware manufacturer that develops microprocessors to power world leading technology advancements across Artificial Intelligence, Virtual Reality and other technology platforms
Technology – Audio / Visual Equipment	Consumer electronics including televisions
Technology – Cellphones / Tablets / Computers	Consumer electronics including mobile phones, tablets and computers
Technology – Cloud Services	Remote servers that host data storage and facilitate computing power
Technology – IT / Infrastructure Services	Solutions including the supply of IT products, services, consulting and managed services
Technology – Other	Businesses related to emerging technology and the application of scientific knowledge
Telecommunications	Transmission of information across wire, radio, optical or other electromagnetic systems
Theme Parks	Amusement parks
Tickets & Hospitality	Companies that manage ticket sales and other hospitality programs
Tires	Tires for bikes, motorcycles, cars and other vehicles as well as tire/automotive servicing and service centers
Tobacco	Cigarettes, vaping, chewing tobacco and other tobacco related products
Travel – Other	Companies that sell goods and services related to travel
Travel Accommodations / Lodging	Vacation rentals, hotels and homes for overnight stays
Travel Experiences	Tourist attractions and local activities
Watches / Timepieces / Timing	Luxury watchmaker
Wine / Spirits	Alcoholic beverages made from fermented grapes or produced via a distillation process

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