New “We Are Team USA” campaign celebrates U.S. Olympians and Paralympians on and off the field of play
COLORADO SPRINGS, Colo. – As the world celebrates 100 days to the Olympic Games Tokyo 2020 on April 14, followed by 100 days to the Paralympic Games Tokyo 2020 on May 16, the United States Olympic & Paralympic Committee today launched a new campaign that highlights the collective competitive success and personal stories of Team USA athletes. Recognizing America’s elite Olympic and Paralympic athletes as the most diverse group of athletes in the world, the new “We Are Team USA” campaign honors the beauty of differences and individual experiences coming together to represent the best of American possibility.
“Team USA athletes are widely celebrated for their amazing achievements,” said USOPC CEO Sarah Hirshland. “As we honor them for their perseverance and commitment to excellence in sport, we also honor them for their contributions off the field of play. Team USA reflects the best of America and brings ambition, dedication and bravery to everything they do.”
The “We Are Team USA” campaign kicks off the road to the Tokyo Games and celebrates the passion and spirit of the people who will unite to represent America, uncovering their individual ambitions, challenges and interests. During the next 100 daysand throughout the Olympic and Paralympic Games, Team USA fans will discover more about their favorite athletes and the many faces and experiences that come together to compete for Team USA.
Athletes featured throughout the campaign include David Boudia (Diving), Allyson Felix (Track and field), Lex Gillette (Para track and field), Laurie Hernandez (Gymnastics), Katie Ledecky (Swimming), Oksana Masters (Para-cycling, Para Nordic skiing), Hannah Roberts (BMX) and Mallory Weggemann (Para swimming) among many others.
“The person you see sharing her life on Instagram is the same person training to win a medal,” said two-time BMX world championship medalist Hannah Roberts, who has qualified for Tokyo 2020. “We are Olympians and Paralympians, but we’re also sisters, scholars, parents, artists, veterans and so much more. We all have special passions that make us who we are and connect us to our communities.”
“Our unique stories are what makes this team so amazing,” said four-time Paralympic silver medalist Lex Gillette. “Each of us brings something different to the table but we all compete under the same flag. We represent so many cultures, abilities and backgrounds, and then come together as Team USA.”
Fans will see Team USA stories across TikTok, Instagram, Twitter and Facebook with a bold red, white and blue look and high-impact graphics. Team USA partners including DeVry University, Reese’s, Samsung, and United Airlines will also be part of sponsored Team USA stories across digital platforms starting today.
About Team USA
Team USA is the world’s largest and most diverse team of athletes from across the United States who compete at the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games. The United States Olympic & Paralympic Committee, founded in 1894, serves as the National Olympic Committee and National Paralympic Committee for the United States and is responsible for protecting, supporting and empowering Team USA athletes. For more information, visit TeamUSA.org.