Career & Education News

Registration Now Open for 6-week Personal Branding Course

by Athlete Services

The Fall Cohort begins Sept. 13!

Lindsay Yaw Rogers, founder of the The Raw Athlete, will be bringing back her 6-week personal branding course to even more Team USA Athletes.

The Raw Athlete: Crafting an Impactful Personal Story, Message, and Brand will help high-achieving athletes craft a powerful personal story, clearly-defined messaging and a premium, sustainable brand that allows them to stand out in a sea of sameness, create powerful partnerships, position themselves as a leader, and become the master narrator of their life and brand.

The 6-week program is designed to give athletes a renewed sense of purpose, a mission that has meaning and scalable income potential, and a powerful message that connects, inspires, and impacts.

Weekly Outline

  • Week 1 (Sept. 13): Identity, Core Values, and Brand Vision
  • Week 2 (Sept. 20): Creating a Powerful Origin Story
  • Week 3 (Sept. 27): Designing 3 Core Messages to Build Influence
  • Week 4 (Oct. 4): Understanding Your Audience Deeply
  • Week 5 (Oct. 11): Building a Content and Financial Roadmap
  • Week 6 (Oct. 18 AND Oct. 20): Personal Hotseat Sessions

Dates: Tuesdays, Sept. 13-Oct. 18 and Thursday, October 20, from 4:00-5:30pm MT.