Media Press Release

Warner Bros. Products Collaborates with IOC in Worldwide Olympic Licensed Collections Starring the Beloved Looney Tunes Characters


The Fun and Energy of Bugs Bunny and the Looney Tunes Return to the Olympic Sports Scene for a Product Collection That Embodies Teamwork and the Olympic Values

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Burbank, Calif. (March 25, 2023) – Warner Bros. Discovery Global Consumer Products (WBDGCP) today announced that it has collaborated with the International Olympic Committee (IOC) for a consumer products program to be released internationally featuring the beloved Looney Tunes characters with product beginning to roll out now through 2026. Warner Bros. Discovery’s iconic Looney Tunes characters will take starring roles on Olympics-themed products from premier licensees.  

Additionally, WBDGCP has partnered with eight National Olympic Committees (NOCs) from eight countries including the United States of America, Italy, Australia, New Zealand, Poland, Spain, and Mexico to create country specific Olympic Team X Looney Tunes merchandise, plus Paralympic Team X Looney Tunes merchandise for the United States and Brazil.

In each country, WBDGCP will work with licensees across all major product categories including Fashion and Sportwear, Toys, Collectibles, Sporting Goods, Beauty and Grooming, Home and Seasonal. Licensees and retailers currently signed on to participate include leading trading pin manufacturer Honav USA, Fanatics, Outer Stuff, Franco Mfg., Accessory Innovations, Ferrara Candy Company and more in the United States; Jóma in Spain; BIG W in Australia; The Warehouse in New Zealand; Carls Jr., Hockey Exportprint, Regalos Siglo XXI, Blackstorm in Mexico; Reserva, Grow, Club Comics, Kameleon Bags in Brazil, others in Poland and Italy. Bioworld, Mad Engine, Freeze, and Isaac Morris have also collaborated on product. In addition, the WB Shop will carry a selection of officially licensed products.

“Sports is in the DNA of the Looney Tunes and there is no bigger sports stage than the Olympics,” said Robert Oberschelp, Head of Warner Bros. Discovery Global Consumer Products. “The Looney Tunes embody the spirit of the Olympics and exemplify teamwork, camaraderie, athleticism, and competition making them an ideal licensing partner for the IOC.  Together the products collection will engage audiences of all ages in a fun and playful way and hope to inspire the next generation of fans.”

Anne-Sophie Voumard, Managing Director of IOC Television & Marketing Services stated, "Through the licensing collaboration with Warner Bros. Discovery Global Consumer Products, the timeless charm of Looney Tunes characters will add to our celebration of the Olympic values: the power of sport, the power to create friendships, to cultivate respect and to bring the world together in the pursuit of excellence.”

The Looney Tunes have a long association with sports, including a past product collection featuring Team USA that debuted during the 1996 Summer Games in Atlanta. 1996 also introduced fans to the beloved “Space Jam” in which the Tune Squad were cemented as sports icons and paved the way for 2021’s “Space Jam: A New Legacy.”

Warner Bros. Discovery Global Consumer Products continues to welcome licensees to join the program and help the company reach Olympics fans around the world.

About Looney Tunes

Looney Tunes is a zany world filled with iconic characters like Bugs Bunny, Daffy Duck and Tweety and packed with rapid-fire humor, clever references and boundless energy. Debuting as theatrical shorts nearly a century ago, Looney Tunes has evolved into a global pop culture powerhouse spanning feature films, television series, games, consumer products, themed entertainment and more.

LOONEY TUNES and all related characters and elements © & ™ Warner Bros. Entertainment Inc. (s24)

About Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery Global Brands, Franchises, and Experiences, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.

About the IOC Global Licensing program, as part of the Olympic Agenda 2020 + 5 initiatives the IOC has developed a global licensing program to strengthen and promote the Olympic brand globally, not only during the Olympic Games, but between the Games as well. The IOC’s 3 core licensing programs include The Olympic Collection, which aims to engage a young and active audience through unique branded products including apparel, toys and games, bags, stationery items and sports equipment, and the Olympic and Paralympic Games Collections, which celebrate each upcoming edition of the Games, and include a wide range of accessories, souvenirs, fan gear and apparel. Finally, the IOC global programs also include The Olympic Heritage collection that connects people with the art and designs of past editions of the Olympic Games with lifestyle and high-end products. Through the sale of official merchandise, collectibles and souvenirs, the Olympic licensing programs offer fans a tangible connection to the Olympic Games and the Olympic values.


Media Contacts:

Lindsay Kiesel

Warner Bros. Discovery Global Consumer Products

Nina Ronstadt

Ronstadt & Associates PR

(619) 807-9848

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