Personal Branding Programs
About #
The USOPC offers a variety of programs throughout the year that are designed to assist Team USA athletes in crafting powerful narratives and personal brands that can help them reach greater audiences with the incredible stories they have to tell.
Programming#
The Raw Athlete Personal Branding Program
Learn More, opens in a new tabThe Raw Athlete program helps high-achieving athletes craft a powerful personal story, clearly defined messaging and a premium, sustainable brand that allows them to stand out in a sea of sameness, create powerful partnerships, position themselves as a leader, and become the master narrator of their life and brand. The 6-week program is designed to give athletes a renewed sense of purpose, a mission that has meaning and scalable income potential, and a powerful message that connects, inspires, and impacts.
USOPC Social Media Masterclass Series
Learn MoreThis series is designed to empower Team USA athletes with the knowledge and skillsto effectively build their personal brands on social media. Throughout this series, athletes willhave the chance to hear from experts representing different social media platforms, includingTikTok, Instagram (Meta), Snapchat, and YouTube. Join us to discover best practices, content tricks, and audience-building strategies for eachplatform, and unleash your social media potential! Keep an eye on our Programs & Events Calendar for more installments of this series!
Threads (Meta) Workshop - March 28, 2024 from 3-4pm MT