Personal Branding Programs

    Upcoming Programs & Events




    • The Raw Athlete Personal Branding Program

      The Raw Athlete program helps high-achieving athletes craft a powerful personal story, clearly defined messaging and a premium, sustainable brand that allows them to stand out in a sea of sameness, create powerful partnerships, position themselves as a leader, and become the master narrator of their life and brand. The 6-week program is designed to give athletes a renewed sense of purpose, a mission that has meaning and scalable income potential, and a powerful message that connects, inspires, and impacts. This program is a 6-week virtual program meeting via Zoom on Tuesdays from 3:30-5:00 p.m. MST.


      • September 12, 19, 26
      • October 3, 10, 17

      Deadline to apply: September 8, 2023

      Apply Now, opens in a new tab
    • USOPC Social Media Masterclass Series

      This 4-week series is designed to empower Team USA athletes with the knowledge and skillsto effectively build their personal brands on social media. Throughout this series, athletes willhave the chance to hear from experts representing different social media platforms, includingTikTok, Instagram (Meta), Snapchat, and YouTube. Join us to discover best practices, content tricks, and audience-building strategies for eachplatform, and unleash your social media potential!

      YouTube Workshop - September 14, 2023 at 4pm MT

      Snapchat Workshop - September 20, 2023 at 4pm MT

      TikTok Workshop - September 27, 2023 at 4pm MT

      Instagram Workshop - October 4, 2023 at 4pm MT

      Learn More and Register, opens in a new tab


    United States Olympic & Paralympic Committee logo with a flag and rings, plus a flag and agitos.

    Follow us


    • Accessibility
    • Finance
    • Governance
    • Privacy Policy , opens in a new tab
    • Terms of Use , opens in a new tab
    • Site Map

    © 2024 United States Olympic & Paralympic Committee. All Rights Reserved.