The USOPC offers a variety of programs throughout the year that are designed to assist Team USA athletes in crafting powerful narratives and personal brands that can help them reach greater audiences with the incredible stories they have to tell.
The Raw Athlete Personal Branding ProgramApply Now, opens in a new tab
The Raw Athlete program helps high-achieving athletes craft a powerful personal story, clearly defined messaging and a premium, sustainable brand that allows them to stand out in a sea of sameness, create powerful partnerships, position themselves as a leader, and become the master narrator of their life and brand. The 6-week program is designed to give athletes a renewed sense of purpose, a mission that has meaning and scalable income potential, and a powerful message that connects, inspires, and impacts. This program is a 6-week virtual program meeting via Zoom on Tuesdays from 3:30-5:00 p.m. MST.
- September 12, 19, 26
- October 3, 10, 17
Deadline to apply: September 8, 2023
USOPC Social Media Masterclass SeriesLearn More and Register, opens in a new tab
This 4-week series is designed to empower Team USA athletes with the knowledge and skillsto effectively build their personal brands on social media. Throughout this series, athletes willhave the chance to hear from experts representing different social media platforms, includingTikTok, Instagram (Meta), Snapchat, and YouTube. Join us to discover best practices, content tricks, and audience-building strategies for eachplatform, and unleash your social media potential!
YouTube Workshop - September 14, 2023 at 4pm MT
Snapchat Workshop - September 20, 2023 at 4pm MT
TikTok Workshop - September 27, 2023 at 4pm MT
Instagram Workshop - October 4, 2023 at 4pm MT