Athlete Marketing Platform

    Athlete Marketing Resources

    The Team USA Athlete Marketing Platform (AMP) is a digital marketplace that connects Team USA athletes directly with Team USA corporate partners to build, grow and monetize their brand value through paid opportunities. AMP is designed to streamline marketing opportunities and earning potential for U.S. Olympic and Paralympic athletes, while also providing athletes with Name, Image and Likeness (NIL) resources to continue to grow their brands.

    Since the pilot launched in March 2021, more than 1,000 Team USA athletes have enrolled and earned, on average, over $2,000, with over $3.1 million in deals going through the platform.

    AMP was built by Opendorse, the leading NIL Marketplace and Technology company. By signing up for AMP, athletes also have the option to display their profile in Opendorse, to work with even more brands, fans and donors.

    In addition to commercial use by Team USA sponsors, the United States Olympic & Paralympic Committee, LA28 and National Governing Bodies utilize the platform to engage athletes in social, branding and fundraising opportunities to drive awareness for Team USA.

    How It Works

    • AMP provides expanded earning opportunities to more Team USA athletes in a variety of ways – including:

      1. Potential for incremental revenue via new deals with Team USA sponsors
      2. New revenue streams such as royalty fees for licensed product
      3. Access to exclusive Team USA content, photos and Getty imagery

      AMP is available to all eligible Team USA athletes. To access AMP, please visit

      Questions? Please contact to learn more. You are also welcome to contact the Office of the Athlete Ombuds, where you can access free, independent advising services.

    As you consider your option to enroll, we want to be sure you have all the information you need to make an informed decision. Reach out to with any questions.

    United States Olympic & Paralympic Committee logo with a flag and rings, plus a flag and agitos.

    Follow us


    • Accessibility
    • Finance
    • Governance
    • Privacy Policy , opens in a new tab
    • Terms of Use , opens in a new tab
    • Site Map

    © 2023 United States Olympic & Paralympic Committee. All Rights Reserved.