Athlete Marketing Resources
The USOPC’s athlete marketing team works to advance marketing opportunities and financial earnings for Team USA athletes, to help grow the Team USA brand through athlete-led marketing programs, and to provide Team USA athletes with engaging educational resources on topics such as name, image, and likeness (NIL) rights, and personal brand building. Team USA athletes with any questions related to athlete marketing are encouraged to reach out to athlete.marketing@usopc.org.
The Team USA Athlete Marketing Platform, also known as AMP, is the largest Team NIL Marketplace in the industry. This resource primarily connects athletes directly to Team USA partners, but also serves as a personal brand building platform with other opportunities available ranging from social audience analytics to content sharing.
There are many entities within the Team USA Olympic and Paralympic Movement inclusive of the USOPC, NGBs broadcast partners and sponsors. That means that the Movement is and will be promoted in various commercial and non-commercial ways with and without sponsors. As opportunities surrounding Athlete NIL rights increase, the goal of these resources is to provide clarity to Team USA athletes, on the Road to Paris and beyond, around the topic of what is defined as a commercial opportunity and what is defined as a non-commercial opportunity.
Rule 40 of the Olympic Charter is an eligibility rule introduced by the International Olympic Committee in 1991 for the purpose of maintaining the unique and universal competitive environment offered by the Olympic and Paralympic Games. This rule means athletes must be diligent in checking that marketing for personal sponsorship and endorsement deals do not violate the guidelines in place during the specific dates set forth for a Games period.