United States Olympic & Paralympic Committee Unveils “One for All” Anthem Film for Team USA Ahead of Milano Cortina 2026

On the heels of the cultural phenomenon of Paris 2024, “One For All” gives athletes a platform to show the world who they are

COLORADO SPRINGS, Colo. – The United States Olympic & Paralympic Committee today unveiled its “One for All” campaign and anthem film, continuing its immersive brand platform spotlighting athletes’ powerful stories ahead of Milano Cortina 2026, LA28 and beyond. Featuring new athletes from a variety of winter sports, backgrounds and experiences, the campaign is the first opportunity for fans to get acquainted with the athletes on the road to Italy.

A platform that originally debuted in advance of Paris 2024, the winter creative builds upon the meaningful momentum Team USA saw in capturing the attention of millions, building increased fandom for those supporting U.S. athletes on the world’s biggest stage. The “One for All” anthem film focuses on bringing to life the collective voice of Team USA by providing each athlete a platform to tell the story of their unique Olympic and Paralympic journey, ultimately allowing fans to get to know Team USA athletes more than ever before.

“We saw a deeper connection between fans and athletes in Paris, and Milano Cortina will be no different," said Michele Carr, USOPC VP of Integrated Marketing. "From new faces to new sports – and a beautiful new setting in Italy where extreme meets the aesthetic – 'One for All’ captures the grandeur of the global Olympic and Paralympic Games and gives fans a chance to connect with Team USA athletes, discovering stories that speak to their own personal journeys.”

Released near the 100-days-out milestone before the Milano Cortina 2026 Olympic and Paralympic Winter Games, fans can catch “One For All” airing across NBC networks, YouTube, Meta and TikTok. As part of the campaign, Team USA will also launch its first augmented reality experience on Snapchat, featuring a lens that transports users’ Bitmojis to a Winter Olympics and Paralympics universe.

In an effort to offer fans even more access than ever, Team USA will announce its largest creator program in history, an extension of Team USA Creators that gave fans a behind-the-scenes Games experience. This year's program will send 22 athlete and lifestyle creators to the Games to capture content, transforming Games coverage by giving fans unprecedented behind-the-scenes access to their favorite athletes.

To learn more about “One for All” and cheer on Team USA athletes, visit TeamUSA.com/OFA and follow @TeamUSA on Instagram, TikTok, Facebook and X.