IOC/IPC Social Media Guidelines
Athlete Marketing
The IOC and IPC encourage athletes and other accredited persons to engage in social and digital media activities, sharing and celebrating their experiences with their global audiences. Please note, however, that some conditions apply, especially surrounding commercial use and the sharing of audio and video.
For an overview on the Social Media Guidelines for the Paris 2024 Games, please watch this video. As of Fall 2025, the Milano Cortina Games guidelines were not yet available, however there is a strong likelihood the same principles from Paris will apply for these Winter Games as well. Please check the IOC and IPC websites for latest updates.